Hi, I'm Seth.

I'm a designer, developer, & traveler.

I'm a

Education
2021 — Present

Carnegie Mellon University

Master of Integrated Innovation of Products & Services

Class of 2026, Integrated Innovation Institute

PRODUCT DESIGN INNOVATION CERTIFICATEMETHODS & TOOLS FOR PRODUCT INNOVATION CERTIFICATENEW PRODUCT MANAGEMENT CERTIFICATE
2020 — 2020

NuCamp Coding Bootcamp

Honors Certificate in Full Stack Development

Desktop & Mobile Software Engineering

HONORS GRADUATE CERTIFICATE
2014 — 2018

Virginia Commonwealth University

Bachelor of Fine Arts in Graphic Design

Class of 2018, Cum Laude

BFA DIPLOMA IN GRAPHIC DESIGN
Work & Other Projects
2021 — Present

General Motors

Atlanta, GA

Lead UI Developer

Apr 2023 — Present

  • Leads team through expansion into new regions across North and South America, demonstrating skilled leadership in navigating complex design and technical challenges while fostering collaboration.
  • Responsible for team velocity to ensure delivery of bi-weekly releases.
  • Maintains culture of innovation and continuous improvement, empowering team members to embrace design-thinking practices and design scalable systems.
  • Provides architectural recommendations and works closely with business stakeholders to develop and refine requirements for our product roadmap.

UI Developer

Jun 2021 — Apr 2023

  • Worked within a small UI development team to build, test, and deploy production-level code to all GM dealerships within the United States.
  • Led UI design implementation; collaborated with UX team to enhance usability.
  • Conducted research for future projects and developed proof of concepts (POCs) to determine feasibility of modular and mobile-first technologies.
2025 — Present

True DISC

Remote

Head of Product & Platform Development

  • Partnered with Blue Mountain Leadership Solutions to develop True DISC, a modern assessment platform that integrates behavioral insights with dynamic reporting and learning tools.
  • Leads product design, technical architecture, and user experience for the platform’s web application and administrative systems.
  • Collaborates closely with business stakeholders and subject matter experts to align platform capabilities with organizational and client needs.
  • Establishes design standards and scalable systems for future assessment tools and partner integrations.
2019 — 2021

Compass Group USA

Charlotte, NC

Visual Designer, System Implementation

  • Developed a new design system for the implementation of a new technology stack and learning management system (LMS), built on Drupal.
  • Executed LMS layout, UI, and branding to support the company’s training goals.
2018 — 2019

Tesla, Inc.

Richmond, VA

Tesla Advisor, Sales Marketing

  • Developed marketing collateral to share with customers and prospective buyers.
  • Held up-to-date, in-depth understanding of software & hardware features and nuances to be an educational resource for customers.
2015 — 2018

Apple, Inc.

Richmond, VA

Visual Merchandising Specialist

Feb 2017 — Sep 2018

  • Executed retail visual merchandising resets during product launches to ensure retail demo content was correctly configured and displayed.

Product Specialist

Jun 2015 — Feb 2017

  • Maintained expert knowledge of Apple Hardware, Software, & Services to support customers and team.
Proficiencies

Technologies

JavascriptAngularReactHTMLPythonNodeJSCSS/SCSSGraphQL

Design

Adobe Creative Suite(Illustrator, InDesign, Photoshop, After Effects, Xd, Premiere)SketchFigma

Workflow

VS CodeJetBrains IntelliJDesign ThinkingAgileJiraCI/CDGitHub (& GitHub Enterprise)NotionPrompt EngineeringChatGPT

Infrastructure

Azure DevOpsFirebaseGoogle Cloud PlatformNetlifyStripeContent Management Systems(Strapi, Sanity, WordPress, Drupal)

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