Seth Mitchell

Experience

Work Experience
Jun 2021 — Present

General Motors

Atlanta, GA

UI Lead

Apr 2023 — Present

  • Leads design and development of a dealer operations platform supporting vehicle inventory, documentation, and inter-dealer workflows across North and South America.
  • Manages workflow and delivery cadence for a lean, multidisciplinary team, sharing ownership of sprint planning, QA, and release management in an agile environment.
  • Owns product requirements and experience architecture, shaping the product roadmap in partnership with business stakeholders to support core operational objectives.
  • Drives applied experimentation on a special operations team piloting AI-enabled user experiences, exploring natural language processing (NLP) models and adaptive UI behavior powered by LLMs and multimodal models.
  • Integrates overlapping dealer systems into a unified platform architecture, reducing complexity and retiring legacy applications.

UI Developer

Jun 2021 — Apr 2023

  • Supported the launch and continuous delivery of UI components for major internal applications.
  • Collaborated with UX designers to translate high-fidelity concepts into production-level code deployed to thousands of dealerships nationwide.
  • Drove experimentation with modular architectures and mobile-first frameworks to improve scalability and maintainability across the GM digital dealer platform.
Aug 2025 — Present

Blue Mountain Leadership Solutions LLC

Atlanta, GA

Consultant (Head of Product & Platform Development)

  • Owns the end-to-end development of True DISC, a modern assessment platform that integrates behavioral insights with dynamic reporting and learning tools.
  • Sets and executes the product vision across design, technical architecture, and user experience for the platform's web and administrative systems.
  • Collaborates closely with business stakeholders and subject matter experts to align platform capabilities with organizational and client needs.
  • Establishes design standards and scalable systems for future assessment tools and partner integrations.
Oct 2019 — Jun 2021

Compass Group

Charlotte, NC

Visual Designer, System Implementation

  • Established the foundational design system for a new company-wide learning management platform built on Drupal, supporting a broader modernization of the technology stack.
  • Led the design of core LMS experience, including information architecture, UI patterns, and visual identity, to support large-scale employee training and enable consistent, scalable content delivery.
  • Drove cross-functional collaboration to translate training requirements into a scalable platform, balancing usability, technical constraints, and organizational needs.
Sep 2018 — Oct 2019

Tesla, Inc.

Richmond, VA

Tesla Advisor, Community Marketing

  • Developed marketing collateral to share with customers and prospective buyers.
  • Held up-to-date, in-depth understanding of software & hardware features and nuances to be an educational resource for customers.
Jun 2015 — Sep 2018

Apple, Inc.

Richmond, VA

Visual Merchandising Specialist

Feb 2017 — Sep 2018

  • Executed retail visual merchandising resets during product launches to ensure retail demo content was correctly configured and displayed.

Product Specialist

Jun 2015 — Feb 2017

  • Maintained expert knowledge of Apple Hardware, Software, & Services to support customers and team.
Education
2021 — 2026

Carnegie Mellon University

Master of Integrated Innovation for Products & Services

Expected May 2026, Pittsburgh, PA

Relevant Coursework
Product Strategy & Portfolio ManagementHuman-Centered Research & Validation0→1 Product DevelopmentSystems Thinking & Service DesignData-Informed Decision Making
PRODUCT DESIGN INNOVATION CERTIFICATEMETHODS & TOOLS FOR PRODUCT INNOVATION CERTIFICATENEW PRODUCT MANAGEMENT CERTIFICATE
2014 — 2018

Virginia Commonwealth University

Bachelor of Fine Arts, Graphic Design, Cum Laude

December 2018, Richmond, VA

BFA DIPLOMA IN GRAPHIC DESIGN
Certifications
December 2020

NuCamp Coding Bootcamp

Certificate in Full Stack Development (22 weeks with Honors)

HONORS GRADUATE CERTIFICATE
Proficiencies

Design

UX/UI DesignInteraction DesignPrototypingRapid PrototypingVisual DesignBrand DevelopmentDesign SystemsDesign ThinkingAI-Enabled InterfacesConversational UIFigmaAdobe Creative SuiteSketch

Workflow

Product ManagementProduct InnovationAI Product StrategyRoadmap DevelopmentAgileScrum DeliveryCross-Functional CollaborationStakeholder AlignmentTeam LeadershipMentorshipProcess OptimizationAI-Assisted WorkflowsGenerative AI Tooling (ChatGPT, Claude, Claude Code, Gemini, NotebookLM)LLM Integration PlanningAutomation StrategyAI PrototypingAI AutomationNotion

Technologies

Front-End ArchitectureFull-Stack DevelopmentJavaScriptReactAngularNode.jsHTMLCSS/SCSS

Infrastructure

FirebaseGoogle Cloud PlatformCI/CDAzure DevOpsGitHub EnterpriseStripeNetlify

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