Seth Mitchell
Product Manager — AI, Platforms & User Experience
Building products that balance user impact, technical feasibility, and business outcomes.
Leading product strategy and delivery at True DISC & GM.
I drive product decisions from discovery through launch, aligning cross-functional teams to deliver measurable impact.
From code to architecture to product strategy.
I bridge product and engineering — understanding systems deeply enough to make informed tradeoffs and lead technical discussions.
View ExperienceCarnegie Mellon Master's in Integrated Innovation for Products & Services.
Focused on product innovation, design methodology, and go-to-market strategy — shaping how I research, prototype, and scale new product experiences.
Learn More About MeSelect a tile to explore a product case study:
True DISC
Modernized behavioral assessment through participant-first UX, cohort-first data modeling, and modular report generation — delivering superior experience at 40-50% lower cost.
GM AI UI Platform
Explored how AI could reduce friction in accessing complex vehicle data — designing UI patterns resilient to non-deterministic outputs and establishing reusable foundations for future AI-enabled interfaces.
Shoebox
Reframed HSAs from expense accounts to long-term financial assets — simplifying complex tax and regulatory rules through UX and education while generating foundational product learnings.
The Mitch Kitch
Built a private, invitation-only family recipe platform — optimizing for simplicity, accessibility, and long-term maintenance while treating a small, emotional product with the rigor of a commercial system.
Rapid Iteration Utilities
Took multiple product ideas from concept to shipped tool in days — focusing on clarity, usability, and design polish in traditionally cluttered utility categories.